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Prompt Engineering 5 min read

Ad prompts for a LegEase calf massager campaign

Hamza

Hamza El Haissouf

Feb 2025

Collage of LegEase calf massager ad creatives

All four creatives on this page advertise the same product — a cordless calf massager — but each one plays a different role in the funnel: stop-the-scroll hook, benefits breakdown, feature explainer, and social-proof style layout. This article walks through the exact prompt patterns I used so you can adapt them for your own DTC products.

One important caveat: models like Banana, Gemini, or any other image generator will always reinterpret layout, colors, and typography. These prompts are designed to get you very close in concept, not to reproduce the sample creatives pixel-perfect.

1. Benefit hero: No more heavy, tired legs

Use this style when you want a loud, benefit-first hero for paid social or the top of a landing page. The headline does almost all the work, while the visual quietly proves there is a real product behind the claim.

Benefit-led LegEase calf massager ad with headline No more heavy, tired legs
Prompt
A lifestyle product shot for an e-commerce advertisement. The central object is a grey, fabric-based, strap-on electronic calf massager, named 'LegEase,' with a small, clean white control panel. The massager is lying on a soft, light-colored surface, suggesting a bed or plush rug. Prominently display the text 'NO MORE HEAVY, TIRED LEGS' in a large, modern font. Below the main headline, include bulleted or listed text: 'Zero Calf Tension,' 'Instant Relaxation,' and 'All-Day Comfort.' Use soft, natural lighting and a shallow depth of field to keep the focus on the product and text. Include 'MADE FOR DAILY RELIEF' and multiple instances of 'FREE SHIPPING' in a distinct, attention-grabbing accent color.

2. Daily benefit card with toggle switches

This layout works well as a second or third frame in a carousel, or as a PDP section. Instead of shouting a promise, it calmly lists “what you get every day” next to the product.

LegEase calf massager graphic with daily benefits and toggle switches
Prompt
clean product explainer graphic for a grey cordless calf massager held in one hand on a light gradient background. large headline at the top: "RELIEVE TENSION EVERY DAY" in bold dark blue uppercase. vertical list on the left with modern toggle switches: green toggles next to "Boost Circulation" and "Ease Muscle Tension", grey toggles next to "No Wires Needed" and "Comfort-Fit Straps". section titled "Why People Love LegEase" with two round icons: relaxation support and soothing warmth. footer bar with 5 stars and text "Over 50,000 happy customers". minimal, trustworthy medical-DTC styling.

3. Feature diagram with callouts

Use this prompt when you need a clean, brandable graphic for landing pages, FAQs or emails. It trades raw urgency for a clear, almost brochure-like explanation of how the product works.

LegEase calf massager feature diagram with callouts and soft background
Prompt
minimal product feature graphic on a light pastel background. cordless grey calf massager floating in the center, held in a hand, with a soft orange glow near the calf area to show heat therapy. large soft serif headline: "Relieve Tired Legs With Effortless Comfort". small pill-shaped labels above: "Heat + Compression Relief", "Cordless, Rechargeable Design", "Fits Most Calf Sizes". thin annotation lines pointing to parts of the product with text: "Adjustable Compression Wrap", "Smart Control & Display", "Soothing Heat Therapy". subtle abstract spheres in the background, premium wellness brand feel.

How to get the most from these LegEase ad prompts

Treat these LegEase calf massager prompts as starting points, not rigid scripts. Test them across your main ad channels (Meta, TikTok, YouTube thumbnails, product page banners) and keep the versions that actually drive cheaper clicks and more add-to-carts.

If you’d like help turning one product photo into a full set of high-converting ads for your own DTC brand, you can contact me and I’ll share how I combine these prompt patterns with Banana/Gemini workflows for clients.